The vast majority of websites on the Internet utilize Real-Time Bidding to sell advertisement space:
This 'auction-style' system leads to limited control (where only wealthy, national ad-campaigns gain the best ad-slots & most impressions).
Instead, we employ a 'direct-system' that allows for a fair, local-oriented approach:
Our website features an 'ad-shuffle', which ensures that ad positions are regularly rotated with each new page load:
This system ensures that all advertisers gain a benefit from having their ad occasionally load at the top of a page.
You can test the Shuffle system yourself by reloading the homepage of the website and seeing the ad-rotation in action.
Some of our advertisers want the ability to improve the performance of their Digital Ad Campaigns (more than our standard shuffle system).
We offer two methods to expand the 'reach' for an advertiser on our website:
What Is A Sponsorship?
A sponsorship involves setting a FIXED placement on our website for a unique advertisement. That ad will be the ONLY ad running in that slot.
These advertisements tend to be Banner rectangles (above/below the menu) or specific ad areas.
There are only a limited number of slots available for Sponsorship (for a fixed window of time).
This is to preserve the integrity of our Shuffle system.
What is an Impression Boost?
All of our digital ads hold reported figures for their performance:
Because of the shuffle, all non-sponsored ads run the same number of times (in line with everyone else).
If an advertiser wants to improve the frequency of their ad appearing, they can purchase more impressions/views.
Our rate follows an industry-standard of 'Cost per Thousand'.
How We Calculate Impressions
Most online advertisement options follow a CPM system, which tracks the raw number of views. The problem with this setup is that a 'view/impression' under this system is counted when the ad 'loads', not when it is seen.
Some pages or websites load ad zones far beyond the main content (where users never scroll to). This system leads to inflated numbers and inaccurate metrics.
As our advertiser, you deserve to have the most accurate reporting possible. Our website utilizes a vCPM system, which ENSURES that a view/impression is only counted when seen.
Our vCPM Rate
To improve the reach of an existing ad-campaign (outside of a dedicated sponsorship slot), we charge a vCPM rate of $15.
This is $15 for every 1,000 extra views of an advertisement on our website.
Paying for an impression boost allows advertisers to be seen more frequently among our shuffle.
What Facebook Charges
We aim to charge a fair rate for our impression boosts, so here is a simple way to compare our rate to that of Facebook.
As you can see from the chart above, the average cost for 1,000 impressions on Facebook hovers ~$14.
Unlike our system, they follow a CPM system, which allows for an ad to be placed anywhere (and does not guarantee views).
Our website ensures that your ad will be SEEN, exist among LOCAL sponsors, and exist on a FAIR platform.
Benefits Of Running A Digital Ad
By choosing to run a digital advertisement with us, you have access to ALL of the data for your advertisement performance. We can generate a complete PDF report:
This report will break down EACH advertisement that you run and display full metrics (for EACH day of the requested date range).